Gas Bijoux
A French haute-fantaisie jewelry house that has for eternal purpose the solar chic.
The Story...
The history of Gas Bijoux is invariably linked to that of a family. The first chapter was written at the end of the ‘60s, upon the canvas of Saint Tropez’s beaches. André Gas, a young artist from Marseille who had graduated from the Paris Beaux-Arts school, would stroll up and sell the lucky charms jewelry he made himself. Once again, this story unfolded under the sun.
The creations of André Gas continue to strive and his greatest success is surely having passed his energy, passion and curiosity down to his children, who joined him in the late ‘90s. Olivier Gas, Chief Executive Officer, regardfully preserves the exceptional and authentic image of Gas Bijoux, while developing the company to an international dimension. Under his wings, Gas Bijoux shows constant growth of over 300 of the world’s most exclusive department stores and boutiques.
Marie Gas, Creative Director, continues to deliver new and authentic designs while fusing the heritage root of Gas Bijoux. Her visions can be seen in every aspect of the Maison, from the exquisitely detailed interior decor of the boutiques, to the aesthetics of an ad campaign. She permeates the Marseille Atelier with inspiration by transmitting her expertise with new ideas in color choices, shapes and paves the road that will carry the Maison into the future. From Marseille to Paris, these three alchemists associate their complementary talents to ensure the jewelry reflects the image of the Maison and its history: LUMINOUS AND WITHOUT EQUAL.
The workshop
It’s in the hills of Marseille, in the Home of its founder lays the atelier of Gas Bijoux where the spirit reigns stronger than anywhere else. In this creative hive, different talents work together toward one common goal to bring out the idea of 'chic solaire'. Since the very beginning, their creations have been handmade by craftsmen in the historic family workshop
Although the creative impetus stems from André Gas himself, each piece of jewelry comes to fruition through the expertise of a team of over 80 artisans. The pieces are cut, assembled, polished, hammered, brushed, threaded, wrapped, enameled and hand-worked according to a precise process, gestures and an acute attention to detail.
Yet, the Maison is also proud to encourage the intuition of its artisans, who endlessly breathe new life into the Gas Bijoux style. Thus, the Atelier frequently creates jewelry as a very limited edition pieces, whose production will cease once the material has been exhausted. This enables the brand to exclusively put forth special creations to its points of sale and the eshop that will not be available anywhere else.
To summarize, Gas Bijoux's philosophy evokes the idea that one must be unique to create what is unique.